LISTEN UP!

SHOWCASE YOUR THOUGHT LEADERSHIP, EXPAND YOUR COMMUNITY

Podcasts are an excellent way to communicate and engage with an existing community, build influence and showcase your organization's thought leadership. A professional production service elevates the standard of your podcast and aligns with your values to increase brand loyalty.

In a saturated market, professional production makes your product stand out from the crowd. We draw on decades of broadcasting experience to design and deliver podcasts with pace and polish which captivate listeners and keep them coming back.

Bold Type Productions Paula Sailes Podcast production Marketing Hong Kong

PODCAST PRODUCTION SERVICES

BOLD TYPE’S EXPERIENCED PODCAST PRODUCERS ARE HERE TO LEVEL UP YOUR AUDIO CONTENT.

We handle the entire process from concept design and pre-production through to delivery and distribution. Our podcast production service elevates your content to a highly-polished professional standard . Our service includes host and guest coaching, scripting, show design and editorial management, pre-production technical production and editing, music, delivery and distribution to major podcast platforms. Co-host, vodcast and guest booking services are also available upon request.

Bold Type Productions Paula Sailes Hong Kong Podcast producer

PODCAST STARTER KITS

DOES YOUR EXISTING PODCAST NEED A LITTLE EXTRA MAGIC? ARE YOU WONDERING HOW TO GET STARTED IN PODCASTING?

Would you like to learn the tricks that can set you apart from others in the audio content market?

We provide hourly consulting services and DIY podcast starter kits for clients to help clients get started and create a unique and compelling podcast product.

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PASLA’S ASIA SECURITIES FINANCE MONTHLY

THE Challenge

At the height of the pandemic, the Pan Asia Securities Lending Association (PASLA) was looking for a transformative content strategy to boost engagement among its members. While webinars were a valuable communication tool during covid, the organization was seeking an innovative solution to energize the securities lending community around thought leadership and industry insights.

our role

Bold Type suggested, conceptualized and produced a lively and engaging podcast series containing a balance of sector news, PASLA insights and light hearted conversation. Our team provided a full podcast production service from design to delivery. The podcast is in its second season and has seen extremely high uptake within the community.

The Bold Type Experience

what people say

  • The results have been beyond expectations. We are absolutely delighted with the ROI and hope to continue working with Paula in the future.

    At the Pan Asia Securities Lending Association (PASLA) we were looking for a new way to engage our community during the pandemic as members began to experience Zoom fatigue. Bold Type was recommended to us by our PR agency and Paula came up with a design strategy for a podcast series that quickly resonated with our audience. We are now in our second season of the podcast and the results have been beyond expectations. We are absolutely delighted with the ROI in terms of engagement and sponsorship and hope to continue working with Paula in the future

    – Jeff Coyle, PASLA Executive Committee
    Head of Agency Trading, Securities Finance, Northern Trust

  • She was super professional to work with and we were delighted to partner with her on this project.

    We chose Bold Type to produce our podcast, The Menopause Space, Hong Kong’s first ever menopause podcast because Paula had an excellent reputation for producing elegant and compelling content. She understands the concept of multimedia content as an extension of a company’s brand story and we felt this was important to engage listeners on the subject of menopause. Her deep understanding of how to employ music, effects, structure and scripting made it so smooth for us to create a podcast which built anticipation and connection with the audience.

    – Lisa Tarquini
    The Menopause Space

  • Paula has single handedly turned our “amateur” podcast into APAC market benchmark

    Paula delivers the perfect combination of creative edits and expertly timed soundbites

    – Matt MacArthur, State Street

  • Paula is an incredibly talented, hardworking creative director with a total commitment to quality.

    She has delivered a wide range of outstanding video projects for several of our key clients, working closely with the client from concept to execution. She has a great network of excellent specialist partners and excels in bringing complex projects together against tight deadlines

    – Founder and Managing Director of Ashbury Communications
    APAC Financial Services PR Consultancy of the Year, Provoke Media

  • Paula is an exceptionally skilled and imaginative producer, who consistently goes above and beyond for our clients. Paula's work consistently maintains an exceptional level of quality.

    Her proactive approach as a producer enables her to anticipate and tackle challenges before they arise. With her extensive experience in video production and writing, every project she touches radiates excellence. Any campaign with her involvement is guaranteed to uphold the highest professional and creative standards.

    Paula played a pivotal role as Executive Producer in a prominent virtual event project for a major global banking client of AsiaWorks, for two consecutive years. Her exceptional skill set ensured that thousands of online viewers experienced and engaged with groundbreaking and captivating video content. Through her leadership, she not only exceeded the client's expectations but also guided the AsiaWorks production team to deliver an innovative, and award-winning virtual event.

    – Andrew Clark
    Partner, AsiaWorks

  • Paula has guided us through the launch of our podcasts, providing creative suggestions and showing infinite patience with technical support whilst keeping a sense of humour.

    – Gabi Solway, PASLA